Sports marketing

Wimbledon Serves Up India: Grand Slam Eyes Cricket-Loving Nation for Growth OR Wimbledon Aces India Market: Leveraging Cricket Fandom for Tennis Expansion OR From Cricket Pitches to Centre Court: Wimbledon's Strategic Play for Indian Fans

09:45 28/06/2025

Wimbledon is targeting India to grow its brand, tapping into cricket’s popularity and engaging young audiences through collaborations, influencers, and technology. Indian cricketers like Virat Kohli, Sachin Tendulkar, and Rohit Sharma have become key figures in this strategy. With key partnerships, Wimbledon aims to blend tradition with innovation for global appeal.